about

Career-wise, I earned a Bachelor of Arts from Mount Mary University. I accepted a position in the Public Relations Department at Kohl’s Corporate Headquarters; I gained insightful marketing experience from a corporate perspective. From there, I transferred to Product Development at Kohl’s, where I was part of a cross-functional team developing private-label clothing and accessories. I handled many aspects of trend & market research, production & compliance, vendor & buyer relationships and financial reporting.

My next move was from corporate to small business, where my focus was to build credibility for a local internet company through website design, consistent social media presence and a complete brand overhaul. The company image was revamped from the outdated look and feel of the brand. Success was measured by increased sales, improved ROI, best-in-class awards and ultimately new revenue streams. I gained fundamental co-branding experience in terms of design, content, promotional material and signage.

My latest move was prompted by the desire to foster a connection with my community. I currently work for a local municipality, where my public relations and marketing experience are deemed essential assets. Administration values my background and grants me creative freedom with town marketing efforts to increase resident awareness, event attendance and overall transparency.

That brings us to the here and now–simply put–my desire for marketing & design work sparked Girard Creative.